Case study - The Environment Agency
"The Environment Agency in the East of England has worked
with Vision Outdoor to produce a campaign consisting of fully
liveried taxis. These taxis have our Floodline number on
and encourage people to find out if they live in a flood
risk area. Floodline can also provide information on how
to prepare for a flood to help minimise the impact that it
has.
The taxis will be advertising the Floodline number for
a year across the region. We held successful launches for
all the taxis, which were well attended by the press. We
have had many comments on how striking the taxis look, and
they are particularly effective as they can also be used
to pick up people from the station who are coming to the
local Environment Agency offices.
This helps promote us as
a professional organisation, as well as advertising our services."
Liz Hubbard
Flood Awareness Campaign Co-ordinator
Flood Forecasting Team
Environment Agency
